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Here are my top few thoughts on the need for employer branding:

Why is it important?

• Attracting great talent biggest challenge (Randstad Report)
• Brand Image and company reputation play most important (Aon Hewitt, LinkedIn India survey)
• New communication / media platforms require organizations to build their presence across a variety of media platforms
• Employer Branding strategy helps in attracting better culturally fit candidates 
• It has real benefits - see this from CEB research

Objectives

• Communicate the distinctive Employee Value Proposition (EVP) for specific talent segments 
• Build the organizations' brand leveraging digital media 
• Help the recruiting team move from “outreach” (sales model) to build “inbound” (marketing model) talent - attracting the "right" kind of talent. 

Components of Employer Branding

The process

 

The Challenges

• Finding the right partner agency to work along with - Most communications agencies have little or no understanding of the O2C - Organization to Candidate ecosystem
• Helping your Top Leaders, Recruiters and Hiring Managers to start thinking of themselves as brand ambassadors
• Creating a culture where employees think of themselves as storytellers and feel free to share internal stories with their professional networks - without waiting for permission
• Finding a tool to track conversation to inbound traffic to applicants to effective hiring

 

Employer Branding Attracting great talent Branding strategy