The Benefits and Challenges of Social Employer Branding

Here are my top few thoughts on the need for employer branding:

Why is it important?

  • Attracting great talent biggest challenge (Randstad Report)
  • Brand Image and company reputation play most important (Aon Hewitt, LinkedIn India survey)
  • New communication / media platforms require organizations to build their presence across a variety of media platforms
  • Employer Branding strategy helps in attracting better culturally fit candidates 
  • It has real benefits - see this from CEB research


  • Communicate the distinctive Employee Value Proposition (EVP) for specific talent segments 
  • Build the organizations' brand leveraging digital media 
  • Help the recruiting team move from “outreach” (sales model) to build “inbound” (marketing model) talent - attracting the "right" kind of talent. 

Components of Employer Branding

The process


The Challenges

  • Finding the right partner agency to work along with - Most communications agencies have little or no understanding of the O2C - Organization to Candidate ecosystem
  • Helping your Top Leaders, Recruiters and Hiring Managers to start thinking of themselves as brand ambassadors
  • Creating a culture where employees think of themselves as storytellers and feel free to share internal stories with their professional networks - without waiting for permission
  • Finding a tool to track conversation to inbound traffic to applicants to effective hiring


Employer Branding Attracting great talent Branding strategy

About the author

Gautam Ghosh

Employer Branding and Social HR consultant.


Gautam can help organizations in leveraging digital technologies for Employer Branding, Learning and Development and Collaboration. He also helps HR technology firms to reach her decision makers

Read my other blogs


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